The Myth of Average Cost Per Lead

As you begin or continue the process of marketing your business digitally, you will come across the question, “what is the average cost per lead (CPL) in my industry?” There are many articles only too willing to give you the answer: x is the average CPL for a boutique gym whereas y is the average CPL in the tech world. However, those articles are incredibly misleading because there is no straight answer. It is dangerous economically to base your business’s marketing plans by someone else’s guestimate of what your cost per lead should be.

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Invest in Your Facebook Ads to Reap Your Rewards

Facebook Advertising is worth the cost in many ways. It can help to grow your business beautifully! We have talked previously (insert link to previous FB ads article when published) about how they are an extremely important investment to a business. In comparison to many other forms of advertising, Facebook Ads are effective and relatively cheap, but you still have to invest some money into them. Otherwise, the ad will not provide a return on investment, being neither a source of revenue or client leads.

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Why Your Company Needs Revenue Generation, not Lead Generation

Marketing is a broad topic but very necessary for a business in need of client acquisition...which most businesses are. Is your business struggling? There are a multitude of topics concerning the process of drawing in new clients. However, what are the best strategies and the most effective processes? Many decide, “why not cut to the chase and pay someone else to bring in leads?” But bringing in leads is only one step. What a business should be focused on is not lead generation but revenue generation and finding a company to provide that service.

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How Important Is Lead Conversion in the Fitness Industry?

Creating leads is one of the most essential things to do in all known sales and marketing methods. It doesn't matter whether you're leading a martial arts studio, a gym, or you are promoting yourself as a fitness coach, you must include this crucial component in your advertising process. Doing this is guaranteed to make your business grow faster and achieve new levels of success.

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Facebook Ads for Fitness Businesses and PPC Campaign ROI

If you have just opened a brand new gym, or you started working as a fitness coach, you are probably looking to create a great marketing plan. The same goes for marketing experts and novices that are looking to help their clients get a higher return on investment (ROI) from their ads.

Even if you're someone who just saw too many Facebook ads and wants to learn more about them, and has no interest in fitness, this article will prove to be a valuable source of information.

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Adspend: Why It Matters & How It Can Be Justified

In the modern age, advertising your business through digital means has become more and more important. Some even say that your company will not be able to achieve the desired results unless you plan your ad spend wisely.

Multiple case studies and research papers are being done each day to confirm these theories. They all show a substantial return on investment (ROI) to people who plan their ad spend carefully and relate to their target audience.

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